Cover Image

Services marketing : integrating customer focus across the firm

Main Author: Zeithaml
Other Authors: Bitner,, Gremler,
Format: Book
Published: Boston: McGraw Hill/Irwin, 2006.
Edition:4th ed.
Subjects:
Marketing
Service industries -- > Marketing
Customer services
Physical Description:xxvii, 708p.: ill., map; 26cm.
ISBN:9780071244961 (pbk.)

Similar Items