Zeithaml, Bitner,, & Gremler. (2006). Services marketing: Integrating customer focus across the firm (4th ed.). Boston: McGraw Hill/Irwin.
Chicago Style CitationZeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. Boston: McGraw Hill/Irwin, 2006.
MLA CitationZeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. Boston: McGraw Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.