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| LEADER |
00681pamaa2200217 4500 |
| 001 |
0000042044 |
| 005 |
20190808090000.0 |
| 008 |
070601 eng |
| 020 |
0 |
0 |
|a 9780071108522 (pbk)
|
| 090 |
0 |
0 |
|a HF5823
|b BEL 2007
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| 100 |
1 |
0 |
|a Belch
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
|
| 250 |
0 |
0 |
|a 7th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 2007.
|
| 300 |
|
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|a xxvi, 820p.:
|b col. ill.;
|c 28cm.
|
| 501 |
0 |
0 |
|a BA
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a BLECH,
|h Michael A.
|
| 901 |
|
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|u www.mhhe.com
|
