Description: Advertising and promotion :

Main Author:	Belch
Other Authors:	BLECH,
Format:	Book
Language:	English
Published:	Boston: Irwin McGraw Hill, 2007.
Edition:	7th ed.
Subjects:	Advertising Sales promotion Communication in marketing

Physical Description:	xxvi, 820p.: col. ill.; 28cm.
ISBN:	9780071108522 (pbk)