00596pamaa2200193 4500 0000042007 20130117090000.0 070528 eng 0471281395 (pbk.) HF6146.I58 SUL 2003 Sullivan Hey, Whipple, squeeze this : a guide to creating great ads Luke Sullivan. 2nd ed. New Jersey: John Wiley and sons, 2003. x, 292p: ill; 23 cm. BA Includes bibliographical references and index Advertising http://www.wiley.com