Integtrated advertising, promotion, and marketing communications
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey:
Pearson Education, Inc,
2007.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxiii, 515p: ill; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131866222 (pbk.) |