00688pamaa2200217 4500 0000042005 20130117090000.0 070528 eng 0131273922 (pbk) HF5823 RUS 2005 Russell Kleppner's advertising procedure J. Thomas Russell, W. Ronald Lane and Karen Whitehill King. 16th ed. New jersey: Prentice Hall, 2005. ix, 766p.: col.ill.; 28cm. BA Includes bibliographical references and index Advertising Lane, W. Ronald King, Karen Whitehill http://www.prenhall.com