Description: Kleppner's advertising procedure

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Kleppner's advertising procedure

Main Author:	Russell
Other Authors:	Lane,, King,
Format:	Book
Language:	English
Published:	New jersey: Prentice Hall, 2005.
Edition:	16th ed.
Subjects:	Advertising

Physical Description:	ix, 766p.: col.ill.; 28cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0131273922 (pbk)