00829pamaa2200265 4500 0000041779 20130117090000.0 070410 eng 0132279177 (pbk) 658.83 MAL 2007 HF5415.2 MAL 2007 Malhotra Marketing research : an applied orientation Naresh K. Malhotra. 5th ed. New Jersey: Prentice Hall, 2007. xxix, 772p.: ill.; 29 cm. Includes 1 CD-ROM titled " SPSS Student Version 14.0 for Windows " BBDUH BMAUH BATUH BFIUH Includes bibliographical references and index Marketing research -- Methodology Marketing research http://www.prenhall.com