Marketing research : an applied orientation

Main Author: Malhotra
Format: Book
Language:English
Published: New Jersey: Prentice Hall, 2007.
Edition:5th ed.
Subjects:
LEADER 00829pamaa2200265 4500
001 0000041779
005 20130117090000.0
008 070410 eng
020 0 0 |a 0132279177 (pbk)  
082 |a 658.83 MAL 2007 
090 0 0 |a HF5415.2   |b MAL 2007 
100 1 0 |a Malhotra  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 0 0 |a 5th ed. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 2007. 
300 |a xxix, 772p.:   |b ill.;   |c 29 cm. 
500 0 0 |a Includes 1 CD-ROM titled " SPSS Student Version 14.0 for Windows " 
501 0 0 |a BBDUH 
501 0 0 |a BMAUH 
501 0 0 |a BATUH 
501 0 0 |a BFIUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing research --   |x Methodology  
650 0 0 |a Marketing research  
901 |u http://www.prenhall.com