Marketing research : an applied orientation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey:
Prentice Hall,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled " SPSS Student Version 14.0 for Windows " |
|---|---|
| Physical Description: | xxix, 772p.: ill.; 29 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132279177 (pbk) |