Malhotra. (2007). Marketing research: An applied orientation (5th ed.). New Jersey: Prentice Hall.
Chicago Style CitationMalhotra. Marketing Research: An Applied Orientation. 5th ed. New Jersey: Prentice Hall, 2007.
MLA CitationMalhotra. Marketing Research: An Applied Orientation. 5th ed. New Jersey: Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.