Description: Principles of direct and database marketing

Main Author:	TAPP
Format:	Book
Published:	Harlow, England ; New York: Financial Times/Prentice Hall, 2005.
Edition:	3rd ed.
Subjects:	Database marketing Direct marketing

Physical Description:	xiv, 489p.: ill.; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0273683551 (pbk.)