TAPP. (2005). Principles of direct and database marketing (3rd ed.). Harlow, England ; New York: Financial Times/Prentice Hall.
Chicago Style CitationTAPP. Principles of Direct and Database Marketing. 3rd ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2005.
MLA CitationTAPP. Principles of Direct and Database Marketing. 3rd ed. Harlow, England ; New York: Financial Times/Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.