Description: Advertising :

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Advertising : principles and practice

Main Author:	Wells
Other Authors:	Burnett,, Moriarty,
Format:	Book
Language:	English
Published:	New Jersey: Prentice Hall, 2006.
Edition:	7th ed.
Subjects:	Advertising

Physical Description:	xxvi, 592p.: ill.; 29cm.
ISBN:	0131968815 (pbk.)