Description: Retail marketing

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Retail marketing

Main Author:	LUSCH
Other Authors:	DUNNE,
Format:	Book
Published:	Mason, Ohio: South Western, 2005.
Edition:	5th ed.
Subjects:	Marketing Retail trade

Item Description:	Includes bibliographical references and index
Physical Description:	xxvi, 550p.: 24cm.
ISBN:	0324225245 (pbk.)