Contemporary advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 10th ed.. |
| Subjects: |
| LEADER | 00558pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000041381 | ||
| 005 | 20121206090000.0 | ||
| 008 | 070124 cau eng | ||
| 020 | 0 | 0 | |a 0071115374 (pbk) |
| 082 | |a 659.1 ARE 2006 | ||
| 090 | 0 | 0 | |a HF5823 |b ARE 2006 |
| 100 | 1 | 0 | |a Arens |
| 245 | 1 | 0 | |a Contemporary advertising |c Williams F. Arens. |
| 250 | 0 | 0 | |a 10th ed.. |
| 260 | 0 | 0 | |a Boston: |b McGraw-Hill, |c 2006. |
| 300 | |a xl, 614 [80]p: |b col. ill.; |c 28 cm. | ||
| 500 | 0 | 0 | |a Includes index |
| 501 | 0 | 0 | |a AUP |
| 650 | 0 | 0 | |a Advertising |
| 901 | |u http://www.mhhe.com | ||