Description: Contemporary advertising

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Contemporary advertising

Main Author:	Arens
Format:	Book
Language:	English
Published:	Boston: McGraw-Hill, 2006.
Edition:	10th ed..
Subjects:	Advertising

Item Description:	Includes index
Physical Description:	xl, 614 [80]p: col. ill.; 28 cm.
ISBN:	0071115374 (pbk)