00830pamaa2200241 4500 0000041380 20070123090000.0 070123 nyu eng 0132056763 (pbk) HF5415.13 LOV 2007 LOVELOCK Services marketing : people, technology, strategy Christopher Lovelock and Jochen Wirtz. 6th ed. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2007. xx, 648p.: ill.; 24cm. Includes bibliographical references and index Services industries Marketing -- Management Customer services Professions -- Marketing Customer services -- Marketing Wirtz, Jochen http://www.prenhall.com