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| LEADER |
00830pamaa2200241 4500 |
| 001 |
0000041380 |
| 005 |
20070123090000.0 |
| 008 |
070123 nyu eng |
| 020 |
0 |
0 |
|a 0132056763 (pbk)
|
| 090 |
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|a HF5415.13
|b LOV 2007
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| 100 |
1 |
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|a LOVELOCK
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Christopher Lovelock and Jochen Wirtz.
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| 250 |
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|a 6th ed.
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| 260 |
0 |
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|a Upper Saddle River, New Jersey:
|b Pearson/Prentice Hall,
|c 2007.
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| 300 |
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|a xx, 648p.:
|b ill.;
|c 24cm.
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Services industries
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Customer services
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| 650 |
0 |
0 |
|a Professions --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services --
|x Marketing
|
| 700 |
1 |
1 |
|a Wirtz,
|h Jochen
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| 901 |
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|u http://www.prenhall.com
|
