Description: Services marketing :

Main Author:	LOVELOCK
Other Authors:	Wirtz,
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2007.
Edition:	6th ed.
Subjects:	Services industries Marketing -- > Management Customer services Professions -- > Marketing Customer services -- > Marketing

Physical Description:	xx, 648p.: ill.; 24cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0132056763 (pbk)