APA Citation

LOVELOCK, & Wirtz. (2007). Services marketing: People, technology, strategy (6th ed.). Upper Saddle River, New Jersey: Pearson/Prentice Hall.

Chicago Style Citation

LOVELOCK, and Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2007.

MLA Citation

LOVELOCK, and Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.