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LEADER |
00606pamaa2200181 4500 |
001 |
0000040772 |
005 |
20140919090000.0 |
020 |
0 |
0 |
|a 0071206787 (pbk)
|
090 |
0 |
0 |
|a HF5415.5
|b STO 2001
|
100 |
1 |
0 |
|a STORBACKA
|
245 |
1 |
0 |
|a Customer relationship management :
|b creating competitive advantage through win-win relatonship stategies
|c Kaj Storbacka, Jarmo R. Lehtinen.
|
260 |
0 |
0 |
|a Singapore:
|b McGraw-Hill,
|c 2001.
|
300 |
|
|
|a x, 159p.;
|c 23 cm.
|
501 |
0 |
0 |
|a CBS
|
650 |
0 |
0 |
|a Consumer satisfaction
|
650 |
0 |
0 |
|a Relationship marketing
|
650 |
0 |
0 |
|a Customer relations --
|x Management
|
700 |
1 |
1 |
|a Lehtinen,
|h Jamo R
|