Customer relationship management : creating competitive advantage through win-win relatonship stategies

Main Author: STORBACKA
Other Authors: Lehtinen,
Format: Book
Published: Singapore: McGraw-Hill, 2001.
Subjects:
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020 0 0 |a 0071206787 (pbk)  
090 0 0 |a HF5415.5   |b STO 2001 
100 1 0 |a STORBACKA  
245 1 0 |a Customer relationship management :   |b creating competitive advantage through win-win relatonship stategies   |c Kaj Storbacka, Jarmo R. Lehtinen. 
260 0 0 |a Singapore:   |b McGraw-Hill,   |c 2001. 
300 |a x, 159p.;   |c 23 cm. 
501 0 0 |a CBS 
650 0 0 |a Consumer satisfaction  
650 0 0 |a Relationship marketing  
650 0 0 |a Customer relations --   |x Management  
700 1 1 |a Lehtinen,   |h Jamo R