APA Citation

STORBACKA, & Lehtinen. (2001). Customer relationship management: Creating competitive advantage through win-win relatonship stategies. Singapore: McGraw-Hill.

Chicago Style Citation

STORBACKA, and Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relatonship Stategies. Singapore: McGraw-Hill, 2001.

MLA Citation

STORBACKA, and Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relatonship Stategies. Singapore: McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.