Principles of services marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lonon:
McGraw-Hill Companies,
2001.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00444pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000040651 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780071189767 (pbk) |
| 082 | |a 658.8 PAL 2001 | ||
| 090 | 0 | 0 | |a HF5415 |b PAL 2001 |
| 100 | 1 | 0 | |a Palmer |
| 245 | 0 | 0 | |a Principles of services marketing |c Adrian Palmer. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Lonon: |b McGraw-Hill Companies, |c 2001. |
| 300 | |a xiii, 516p.: |b ill.; |c 24cm. | ||
| 501 | 0 | 0 | |a CBS |
| 650 | 0 | 0 | |a Marketing |