APA Citation

Palmer. (2001). Principles of services marketing (3rd ed.). Lonon: McGraw-Hill Companies.

Chicago Style Citation

Palmer. Principles of Services Marketing. 3rd ed. Lonon: McGraw-Hill Companies, 2001.

MLA Citation

Palmer. Principles of Services Marketing. 3rd ed. Lonon: McGraw-Hill Companies, 2001.

Warning: These citations may not always be 100% accurate.