Strategic market management
Main Author: | |
---|---|
Format: | Book |
Published: |
New York:
John Wiley,
2005.
|
Edition: | 7th ed. |
Subjects: |
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005 | 20091014090000.0 | ||
020 | 0 | 0 | |a 0471659037 (pbk) / 0471484261 (pbk) |
082 | |a 658.83 AAK 2005 | ||
090 | 0 | 0 | |a HF5415.13 |b AAK 2005 |
100 | 0 | 0 | |a Aaker |
245 | 1 | 0 | |a Strategic market management |c David A. Aaker. |
250 | 0 | 0 | |a 7th ed. |
260 | 0 | 0 | |a New York: |b John Wiley, |c 2005. |
300 | |a xii, 356p.: |b ill.; |c 24 cm. | ||
650 | 0 | 0 | |a Marketing -- |x Management |