Strategic market management

Main Author: Aaker
Format: Book
Published: New York: John Wiley, 2005.
Edition:7th ed.
Subjects:
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090 0 0 |a HF5415.13   |b AAK 2005 
100 0 0 |a Aaker  
245 1 0 |a Strategic market management   |c David A. Aaker. 
250 0 0 |a 7th ed. 
260 0 0 |a New York:   |b John Wiley,   |c 2005. 
300 |a xii, 356p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Marketing --   |x Management