00467pamaa2200169 4500 0000040334 20081126090000.0 007710708x (pbk) 658.8 JOB 2004 HF5415 JOB 2004 Jobber Principles and practice of marketing David Jobber. 4th ed. London: McGraw-Hill, 2004. xxxiv, 942p.: col. ill.; 27 cm. Marketing -- Great Britain Marketing