Principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
McGraw-Hill,
2004.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00467pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000040334 | ||
| 005 | 20081126090000.0 | ||
| 020 | 0 | 0 | |a 007710708x (pbk) |
| 082 | |a 658.8 JOB 2004 | ||
| 090 | 0 | 0 | |a HF5415 |b JOB 2004 |
| 100 | 1 | 0 | |a Jobber |
| 245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a London: |b McGraw-Hill, |c 2004. |
| 300 | |a xxxiv, 942p.: |b col. ill.; |c 27 cm. | ||
| 650 | 0 | 0 | |a Marketing -- |z Great Britain |
| 650 | 0 | 0 | |a Marketing |