Jobber. (2004). Principles and practice of marketing (4th ed.). London: McGraw-Hill.
Chicago Style CitationJobber. Principles and Practice of Marketing. 4th ed. London: McGraw-Hill, 2004.
MLA CitationJobber. Principles and Practice of Marketing. 4th ed. London: McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.