APA Citation

Jobber. (2004). Principles and practice of marketing (4th ed.). London: McGraw-Hill.

Chicago Style Citation

Jobber. Principles and Practice of Marketing. 4th ed. London: McGraw-Hill, 2004.

MLA Citation

Jobber. Principles and Practice of Marketing. 4th ed. London: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.