Marketing plans : how to prepare them, how to use them
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford:
Butterworth Heinemann,
2002.
|
| Edition: | 5th ed. |
| Series: | Marketing series : professional development
|
| Subjects: |
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|---|---|---|---|
| 001 | 0000040177 | ||
| 005 | 20051208090000.0 | ||
| 020 | 0 | 0 | |a 0750656255 (pbk) |
| 082 | |a 658.802 MCD 2002 | ||
| 090 | 0 | 0 | |a HF5415.13 |b MCD 2002 |
| 100 | 1 | 0 | |a MCDONALD |
| 245 | 1 | 0 | |a Marketing plans : |b how to prepare them, how to use them |c Malcolm H.B.McDonald. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth Heinemann, |c 2002. |
| 300 | |a xvi, 630p.: |b col. ill.; |c 25cm. | ||
| 440 | 0 | 0 | |a Marketing series : professional development |
| 650 | 0 | 0 | |a Marketing |