Marketing plans : how to prepare them, how to use them
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| Format: | Book |
| Published: |
Oxford:
Butterworth Heinemann,
2002.
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| Edition: | 5th ed. |
| Series: | Marketing series : professional development
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| Subjects: |
| Physical Description: | xvi, 630p.: col. ill.; 25cm. |
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| ISBN: | 0750656255 (pbk) |