APA Citation

MCDONALD. (2002). Marketing plans: How to prepare them, how to use them (5th ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

MCDONALD. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Oxford: Butterworth Heinemann, 2002.

MLA Citation

MCDONALD. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Oxford: Butterworth Heinemann, 2002.

Warning: These citations may not always be 100% accurate.