00489pamaa2200169 4500 0000040172 20051202090000.0 0471353922 (pbk) 658.8 DAL 2000 HF5415.13 DAL 2000 DALRYMPLE Basic marketing management Douglas J. Dalrymple and Leonard J. Parsons. 2nd ed. New York: John Wiley, 2000. xiii, 341p.: 24cm. Marketing -- Management Parsons, Leonard J.