Basic marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
John Wiley,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00489pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000040172 | ||
| 005 | 20051202090000.0 | ||
| 020 | 0 | 0 | |a 0471353922 (pbk) |
| 082 | |a 658.8 DAL 2000 | ||
| 090 | 0 | 0 | |a HF5415.13 |b DAL 2000 |
| 100 | 1 | 0 | |a DALRYMPLE |
| 245 | 1 | 0 | |a Basic marketing management |c Douglas J. Dalrymple and Leonard J. Parsons. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New York: |b John Wiley, |c 2000. |
| 300 | |a xiii, 341p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Parsons, |h Leonard J. |