Pride. (2006). Marketing: Concepts and strategies. Boston: Houghton Mifflin.
Chicago Style CitationPride. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2006.
MLA CitationPride. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2006.
Warning: These citations may not always be 100% accurate.