APA Citation

Pride. (2006). Marketing: Concepts and strategies. Boston: Houghton Mifflin.

Chicago Style Citation

Pride. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2006.

MLA Citation

Pride. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2006.

Warning: These citations may not always be 100% accurate.