MARKETING Principles and Best Practice
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Australia:
Thomson South-Western,
2005.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00539pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000039583 | ||
| 005 | 20090219090000.0 | ||
| 020 | 0 | 0 | |a 0324225180 (pbk) |
| 082 | |a 658.8 MAR | ||
| 090 | 0 | 0 | |a HF5415 |b MAR 2005 |
| 245 | 0 | 0 | |a MARKETING Principles and Best Practice |c K. Douglas Hoffman ...[et al.]. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Australia: |b Thomson South-Western, |c 2005. |
| 300 | |a xLii, 598p.: |b col.ill.; |c 28 cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Czinkota, |h Michael R. |
| 700 | 1 | 1 | |a Hoffman, |h K. Douglas |
| 700 | 1 | 1 | |a Dickson, |h Peter R. |