Market-led strategic change : a guide to transforming the process of going to market
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford:
Butterworth-Heinemann Ltd.,
2002.
|
| Edition: | 3rd ed. |
| Subjects: |
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| 020 | 0 | 0 | |a 075065225X (pbk) |
| 082 | |a 658.8 PIE 2002 | ||
| 090 | 0 | 0 | |a HF5415.13 |b PIE 2002 |
| 100 | 1 | 0 | |a Piercy |
| 245 | 1 | 0 | |a Market-led strategic change : |b a guide to transforming the process of going to market |c Nigel Piercy. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann Ltd., |c 2002. |
| 300 | |a xvi, 762p.; |c 24 cm. | ||
| 501 | 0 | 0 | |a BITCUN |
| 650 | 0 | 0 | |a Marketing |