Piercy. (2002). Market-led strategic change: A guide to transforming the process of going to market (3rd ed.). Oxford: Butterworth-Heinemann Ltd..
Chicago Style CitationPiercy. Market-led Strategic Change: A Guide to Transforming the Process of Going to Market. 3rd ed. Oxford: Butterworth-Heinemann Ltd., 2002.
MLA CitationPiercy. Market-led Strategic Change: A Guide to Transforming the Process of Going to Market. 3rd ed. Oxford: Butterworth-Heinemann Ltd., 2002.
Warning: These citations may not always be 100% accurate.