rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Effective advertising
    sub title: understanding when, how and why advertising works
  name:
    name part: TELLIS
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: Sage Publications
    date issued: 2004
    issuance: monographic
  physical description:
    extent: 201p.; 25 cm.
  note: Gerard J. Tellis.
  note: AUP
  subject:
    topic: Advertising
  subject:
    topic: Consumers --
    topic: Attitudes
  classification: 659.1 TEL
  identifier: 0761922539 (pbk)
  record info:
    record change date: 20121206090000.0
    record identifier: 0000039566