00485pamaa2200169 4500 0000039566 20121206090000.0 0761922539 (pbk) 659.1 TEL HF5823 TEL 2004 TELLIS Effective advertising : understanding when, how and why advertising works Gerard J. Tellis. London: Sage Publications, 2004. 201p.; 25 cm. AUP Advertising Consumers -- Attitudes