Effective advertising : understanding when, how and why advertising works
| Main Author: | |
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| Format: | Book |
| Published: |
London:
Sage Publications,
2004.
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| Subjects: |
| LEADER | 00485pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000039566 | ||
| 005 | 20121206090000.0 | ||
| 020 | 0 | 0 | |a 0761922539 (pbk) |
| 082 | |a 659.1 TEL | ||
| 090 | 0 | 0 | |a HF5823 |b TEL 2004 |
| 100 | 1 | 0 | |a TELLIS |
| 245 | 1 | 0 | |a Effective advertising : |b understanding when, how and why advertising works |c Gerard J. Tellis. |
| 260 | 0 | 0 | |a London: |b Sage Publications, |c 2004. |
| 300 | |a 201p.; |c 25 cm. | ||
| 501 | 0 | 0 | |a AUP |
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Consumers -- |x Attitudes |