APA Citation

TELLIS. (2004). Effective advertising: Understanding when, how and why advertising works. London: Sage Publications.

Chicago Style Citation

TELLIS. Effective Advertising: Understanding When, How and Why Advertising Works. London: Sage Publications, 2004.

MLA Citation

TELLIS. Effective Advertising: Understanding When, How and Why Advertising Works. London: Sage Publications, 2004.

Warning: These citations may not always be 100% accurate.