Cover Image

Effective advertising : understanding when, how and why advertising works

Main Author: TELLIS
Format: Book
Published: London: Sage Publications, 2004.
Subjects:
Advertising
Consumers -- > Attitudes


TSAM LIBRARY

Call Number: HF5823 TEL 2004
Accession Item Category Format Status Notes
0000049116 Open Shelf Monographs AVAILABLE

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