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00701pamaa2200205 4500 |
| 001 |
0000039285 |
| 005 |
20150907090000.0 |
| 020 |
0 |
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|a 013196853X (pbk)
|
| 082 |
|
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|a 658.8 KOT 2006
|
| 090 |
0 |
0 |
|a HF5415.13
|b KOT 2006
|
| 100 |
1 |
0 |
|a Kotler, Philip
|
| 245 |
0 |
0 |
|a Marketing management
|c Philip Kotler and Kevin Lane Keller.
|
| 250 |
0 |
0 |
|a 12th ed.
|
| 260 |
0 |
0 |
|a New Jersey:
|b Pearson Prentice Hall,
|c 2006.
|
| 300 |
|
|
|a xxix, 672p.:
|b col.ill.;
|c 24cm.
|
| 500 |
0 |
0 |
|a Various multi-media instructional aids, including a web site, are available to supplement the text
|
| 501 |
0 |
0 |
|a DCAU
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Keller, Kevin Lane
|
