Marketing management
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Pearson Prentice Hall,
2006.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: | Various multi-media instructional aids, including a web site, are available to supplement the text |
|---|---|
| Physical Description: | xxix, 672p.: col.ill.; 24cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013196853X (pbk) |