APA Citation

Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). New Jersey: Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. New Jersey: Pearson Prentice Hall, 2006.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12th ed. New Jersey: Pearson Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.