00571pamaa2200193 4500 0000038437 20070404090000.0 046501433X (pbk) 658.576 COO HF5415.153 COO 2005 COOPER Product leadership : pathways to profitable innovation Robert G. Cooper. 2nd ed. New York: Basic Books, 2005. xv, 288p.: ill.; 25 cm. Includes index Product management New products -- Marketing New products -- Management