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Product leadership :
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Product leadership : pathways to profitable innovation
Main Author:
COOPER
Format:
Book
Published:
New York:
Basic Books,
2005.
Edition:
2nd ed.
Subjects:
Product management
New products --
>
Marketing
New products --
>
Management
Holdings
Description
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Physical Description:
xv, 288p.: ill.; 25 cm.
Bibliography:
Includes index
ISBN:
046501433X (pbk)
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