Analysis for marketing planning
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill,
2005.
|
| Edition: | 6th ed. |
| Subjects: |
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| 090 | 0 | 0 | |a HF5415.13 |b LEH 2005 |
| 100 | 1 | 0 | |a Lehmann |
| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann and Russell S. Winer. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Boston: |b McGraw-Hill, |c 2005. |
| 300 | |a xi, 256p.: |b 23cm. | ||
| 501 | 0 | 0 | |a BBA |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Winer, |h Russell S. |